Maldives Participates JATA 2008

Monday, 27 October 2008 11:20

Male’, 25 September 2008; The Maldives Tourism Promotion Board (MTPB) and representatives from tourism related companies in Maldives participated in JATA World Travel Fair 2008 held in Tokyo, Japan, from 19 to 21 September 2008.

A total of 32 participants from 16 tourism related companies in the Maldives participated in the fair. The three day long fair attracted 109,391 visitors. A total of 980 exhibition booths from 136 countries participated in this fair.

The Minister of Tourism and Civil Aviation Dr. Abdulla Mausoom attended the fair as the head of the Maldivian delegation. Minister gave a speech on Combating Climate Change at the JATA World Tourism Congress on the 18th September 2008. A press conference was held on the same day afternoon at the Tokyo Big Sight. Information to the media was given by the Minister, Ambassador of Maldives to Japan His Excellency Abdul Hameed Zakariyya and the Managing Director of Island Aviation Services Mr. Bandhu Ibrahim Saleem. In addition, on the first day of the fair Ms. Rika Takeshita was crowned as the Maldives Image Girl 2008/2009 by the Minister at the JATA main stage.

A Maldivian evening was held at Hotel Nikko, Tokyo on the night of September 19th, 2008 where travel trade, media and industry participants attended. During the evening Tropical Paradise Guide Book 2009 was launched by Minister Dr. Mausoom. In addition a raffle draw was held and winner won a holiday for two to the Maldives sponsored by Velassaru Maldives. During the consumer day of the fair a questionnaire on Destination Maldives was distributed to the visitors. The winner of the destination questionnaire promotion won a holiday for two in Maldives which was sponsored by J Resort Handhufushi. The airline tickets for both the winners were sponsored by Sri Lankan Airlines. Sri Lankan Airlines operates biweekly direct flights to Maldives from Tokyo.

Japan leads the Asian market for Maldives with a 5% market share from the total visitors to the Maldives. Maldives welcomed 20,287 Japanese visitors during the first half of 2008. Maldives welcomed 41,121 visitors from Japan in the year 2007.


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