Island Holidays to tap Bollywood segment for Maldives

Saturday, 14 February 2009 23:26


Island Holidays a Mumbai-based consolidator for Maldives now plans to tap the Bollywood segment by facilitating movie producers with shooting locations in the island nation and also arrange their travel plans. Elaborating on the plans for promoting Maldives through Bollywood, Aman Bhatia, Partner, Island Holidays said, “We recently facilitated the shooting of Kites, a movie by Rakesh Roshan in Maldives.
We in talks with Maldives Tourism Promotion Board (MTPB) to promote movie shoots and advertisements at different locations in Maldives through Island Holidays and we are expecting it to materialise within a month or so.” From the 1900 islands that form Maldives, there are certain islands where there is no habitation and are used for picnics by locals. Island Holidays will be promoting these islands and also the local villages for shooting, though to access these islands one needs government’s permission.
To tap the Bollywood segment, the company will promote their offerings through their network of Bollywood producers. “Our offerings will also be promoted through actor Kumar Gaurav who is a part of the company,” stated Bhatia. It will also organise familiarisation trips for produces to get a feel of the destination. Apart from promoting the destination through Bollywood, Island Holidays will also promote the honeymoon and leisure segment for Maldives along with other destinations like Sarawak in Malaysia, Turkey, Tanzania and Fiji.

travelbizmonitor.com

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