Hilton Maldives Iru Fushi Leads the Way in MICE Business

Thursday, 28 April 2011 12:32

Exclusive Maldivian Resort Becomes Preferred Choice For MICE Professionals Seeking Something Special

The Maldives – 28 April 2011 - How does a resort with no meeting rooms become a MICE (Meetings, Incentives, Conferences and Event) specialist? Hilton Maldives Iru Fushi Resort & Spa rises to this creative challenge with the launch of its new ‘barefoot’ MICE programme that incorporates a host of different options, none of which take place in a conventional meeting room.

“Traditionally, the Maldives is not seen as a typical MICE destination,” says General Manager Jean Sebastien Kling, “At Hilton Maldives Iru Fushi we intend to change that with our ‘barefoot’ MICE programme. We pride ourselves on being the specialists in creative and innovative meetings and we promise organisers that no event will take place in a dull, stuffy room. Instead, all meeting activities can be done barefoot in various locations around the resort.”

The resort’s new strategy is already paying dividends with the one event already successfully taken place in February and the next one to follow in May of this year when the resort welcomes 238 guests for a four-night incentive event for a European financial company.

“We are seeing increased interest in bringing MICE business to the Maldives because it’s a truly spectacular location that can’t be found elsewhere. Event organisers love the flexibility we offer in terms of individualisation and customisation of their event,” says Kling. “Hilton Maldives Iru Fushi Resort & Spa is an extraordinary tropical resort with the space and flexibility to hold memorable meetings and events in an incredible environment. We offer 'meeting rooms' in the sand with ocean views in the heart of paradise”.

Possibilities that bookers can consider include the exclusive use of a private island where their guests can enjoy their own Robinson Crusoe experience that includes beach barbecues, watersports, spa treatments on the beach, drinks reception in the ocean and of course outstanding creative menus, wonderful accommodation and dining options at the resort.

Other ‘barefoot meeting space’ options at Hilton Maldives Iru Fushi include private hire of various open-air restaurants as well meetings on the beach held in marquees or open sided tents. It’s even possible to set up cocktails and receptions with delegates’ feet in the ocean. The Spa – which is the largest in the country – offers a treasure trove of relaxing possibilities, while the resort’s six restaurants ensure an abundance of dining options.

If these options are not enticing enough, bookers can benefit from the Hilton HHonors® Event Bonus whereby they can earn Points & Miles® with meetings and conferences held at the resort.

More information can be found of the Hilton Maldives Iru Fushi Resort & Spa Facebook page, and for more information on the resort or for bookings please visit www. MaldivesIruFushi.hilton.com or email reservations.irufushi@hilton.com.

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